Self-Initiated ConceptProfessional Service Website
Halden Advisory
A calm, editorial website for a boutique advisory firm that sells on trust and expertise.
Self-initiated concept — not a client project.
The brief
Make a small firm feel established, explain three practice areas clearly and turn visits into consultation requests.
Design direction
- Editorial serif headlines over a warm paper tone to signal experience
- Deep green accent used only for actions
- Practice areas as scannable cards with one clear next step each
Page structure
- 01Hero with consultation CTA
- 02Practice areas
- 03Approach
- 04Team
- 05Insights
- 06Contact
Palette
- #f4efe6
- #1f3a2e
- #b98b4e
- #191816
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